Producing high-quality images for your business requires a lot of work and skill. There are obvious variables such as the type of tools you use or the amount of talent or knowledge that you have. Let’s review them to see what you are in for.
Do you spend too much time on editing your product photos after taking them? Ortery Technologies brings you some insight on how to improve your photography workflow. Here are three tips on how to reduce the need to do so.
Ortery Technologies proudly announces the worldwide release of the ClothingPad and ClothingPad Mini Plus Kits. This a new addition to their Clothing Pad line of solutions. These kits allow either ClothingPad solution to stand up vertically, permitting the vertical photography of mannequins, live models, handbags, shoes or other free standing items. The lights come off the ClothingPad and are placed on wheels, for flexible arrangement around the object being photographed. The three light system generates repeatable, professional results.
Jasper Studios recently hosted an eCommerce event in Toronto to showcase partners they have worked with to create their new SAAS System that can be used by any eCommerce business.
At Ortery Technologies we are always looking to expand our photography knowledge and solve problems for our customers. This week we came across an excellent video by Alex Koloskov, that explains diffraction and how it plays a part in macro photography. Here is how we would explain image clarity, aperture, and diffraction.
Have you ever taken a picture of an object that is clear in the front then gets blurry toward the back? Why does that happen? Understanding what depth of field is and how to control it will allow you to create better photographs that highlight exactly what you want the viewer to see.
ISO is an acronym for International Standards Organization. This is the main governing body that standardizes sensitivity ratings for the image sensor inside digital cameras. ISO is a term that was carried over from the days of film photography. With today’s new imaging technology, digital cameras have the ability to take a picture then change the ISO setting to adjust for lighting conditions then immediately take another picture. When film was used you could not change the ISO until your roll of film was finished.
There are many variables involved in taking a professional product shot. While many of them are technical in nature like the camera settings, lighting and so forth, some are simple things that people forget. When shooting product, keep these basic ideas in mind:
When it comes to online sales and customer conversion, connecting with your potential customers is the most important element. You need to provide the customer with what they are looking, and what better way than to do it with their eyes by using video.
Through Google analytics, sites are able to have detailed statistics of their site’s traffic as well as traffic sources and then measure its conversations and sales. It is the most used website statistic service because it is very useful when tracking visitors of websites from all referrers, which include search engines, direct visits, referring sites and social networks. Apart from that, Google Analytics is also able to track email marketing, displays of advertising, pay-per-click networks and even links within PDF documents.