Celebrating 13 years of Photography Automation and Leadership

Ortery Blog

Macro Photography Can Make the Sale

Wed, 04/03/2015 - 06:03AM -- Zenobia Noor

Macro photography is an extremely close up photo, usually of very small object, in which an object in the photograph is made to look larger than life size.  At Ortery Technologies, we often see our clients use our solutions to show immense details of their products.  This ranges from jewelry pieces, gemstones, forensic science samples, product evaluation, food, and small electrical or technical items.

For large objects and items where the minute details are not critical to an e-commerce sale, companies can create excellent product shots with a stock lens. The camera is able to record a sharp image by adjusting the lens to sensor distance to attain precise focus.  Essentially, the lens is positioned at a minimum lens to sensor distance, then to capture sharp images of up close objects the lens-to-sensor distance is increased.  In macro photography, a macro lens is used to obtain sharp images of small objects by positioning the camera very close to the object and dramatically increasing the lens to sensor distance.

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All the Steps for Product Photography

Tue, 24/02/2015 - 06:02AM -- Zenobia Noor

Let's face it, product photography is not a fun task however it is critical to any business who wishes to communicate physical products online. Not only is product photography tedious, it demands countless man hours - typically from a highly - wage employee who has enough knowledge of photography and the important variables required to obtain a professional quality result.
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Keeping Your Ecommerce Images Organized

Thu, 19/02/2015 - 06:02AM -- Zenobia Noor


Was getting organized a new year resolution for you?  It felt so great when you cleaned out your closet and could actually find what you were looking for.  That feeling probably led you to continue that process in other places in your life, making your daily tasks have a better workflow.  This very concept applies to your photo inventory.  Ecommerce retailer and distributor depend on their photos to communicate their product.  Staying organized is really important to save time, money, and resources.  It is a simple change that makes such a difference.  Here are 3 steps add to your workflow that Ortery Technologies recommends you take.
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Ortery Shares Canon's New Product Announcement

Mon, 16/02/2015 - 06:02AM -- Zenobia Noor

Ortery Technologies has had a long standing relationship with Canon Cameras.  Over the years, we have been very impressed with their innovation and dedication to the photographer’s needs.  As technology has advanced so have they.  They have one of the world's most comprehensive selections of camera and lenses to capture amazing stills and stunning video with incredible clarity and brilliant colors.

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4 Variables to Optimize 360 Product Animations for eCommerce

Thu, 12/02/2015 - 06:02AM -- Zenobia Noor

A frequently asked question at Ortery Technologies is commonly for those clients that are in eCommerce and use 360 product animations, "How many photos should I take to create a good 360 product animation?" We answer by saying, "The goal is to create a 360 product animation that rotates smoothly and downloads fast." To do so, four variables need to be considered and balanced:

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Make Your Jewlery Photography Look and Feel Beautiful

Mon, 09/02/2015 - 06:02PM -- Zenobia Noor


Product photography should be the number one or at least high up on your list when it comes to running your jewelry business. As a jewelry retailer or reseller, you make jewelry look and feel beautiful.  Yet, how can you accomplish that with just a picture?  Without shoppers being able to touch and handle your items, your product pictures need to be the best they can be to give them that experience.

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5 Reasons Why Businesses Need 360 Product Photography

Wed, 04/02/2015 - 06:02AM -- Zenobia Noor

Customers want to see as many pictures of a product as they can before committing to a purchase online. 360 product photography is the latest trend in web and eCommerce imaging. According to Adobe’s “What Shoppers Want Study,” 91 percent of medium to heavy online shoppers say 360-degree photography is a must-have. Here is a list of 5 top reasons why Ortery thinks you need 360 product photography for your eCommerce business:
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Ortery Technologies Showcased 3D Photography Equipment at the 3D Printer World Expo

Tue, 03/02/2015 - 06:02AM -- Zenobia Noor

Bringing together the biggest names and brightest minds in your 3D design, printing, and molding industry is the 3D Printer World Expo held in Los Angeles, CA.  This year’s expo, which took place on January 29-31, 2015 was expanded in both length and scope to meet strong business and consumer demand.  Ortery Technologies was an exhibitor at the show with our 3D solutions that allows users to efficiently create 3D product views in hemi-spherical and full spherical output. Ortery’s 3D photography equipment includes fully automated and semi-automated solutions that control the important variables for making 3D imaging a success. All solutions integrate with software that supports automated image capture, batch image editing and processing to ensure maximum workflow efficiencies and ease of use.

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The Next Generation of Office Imaging at CES 2015

Wed, 28/01/2015 - 03:01AM -- Zenobia Noor

With more than 14 years of photography automation experience and holding more than 100 patents worldwide, Ortery Technologies, Inc. is proud to announce that the 3D MFP is still considered the next generation in office imaging by it's visitors, vendors, and customers at the International CES 2015 show.  The 3D MFP was showcased at the CES 2015 show with it's latest updates from it's laucnh at CES 2014.

The 3D MFP is an all-in-one solution for capturing and sharing object. It offers a simplified and standardized way for office employees to photograph, edit, annotate, print, save, email, create 3D models and communicate about objects. 

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Photography Speed and Accuracy Affects Your Ecommerce Business

Mon, 26/01/2015 - 03:01AM -- Zenobia Noor

Are you listing items on Amazon, Etsy, Ebay, Bonanza or your own web site? Are you still going through the painstaking process of adjusting lighting for each photo, shooting with your digital camera, connecting it to your computer to download, and then spending hours matching up photos with products, renaming files, cropping and editing? All ecommerce businesses online face these problems and need a soluton to better streamline, produce, and post thier products.

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