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Ortery Blog

Image Clarity, Aperture, and Diffraction

Wed, 20/05/2015 - 7:05AM -- Matthew Kane

At Ortery Technologies we are always looking to expand our photography knowledge and solve problems for our customers.  This week we came across an excellent video by Alex Koloskov, that explains diffraction and how it plays a part in macro photography.  Here is how we would explain image clarity, aperture, and diffraction.

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How Depth of Field Applies to Product Photography

Wed, 13/05/2015 - 7:05AM -- Samuel Shearer

Have you ever taken a picture of an object that is clear in the front then gets blurry toward the back?  Why does that happen?  Understanding what depth of field is and how to control it will allow you to create better photographs that highlight exactly what you want the viewer to see.

 

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What is ISO or Light Sensitization In Your camera?

Mon, 27/04/2015 - 7:04AM -- Michael Baker

ISO is an acronym for International Standards Organization. This is the main governing body that standardizes sensitivity ratings for the image sensor inside digital cameras. ISO is a term that was carried over from the days of film photography. With today’s new imaging technology, digital cameras have the ability to take a picture then change the ISO setting to adjust for lighting conditions then immediately take another picture. When film was used you could not change the ISO until your roll of film was finished.

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3 Simple Product Photography Mistakes

Wed, 15/04/2015 - 7:04AM -- Zenobia Noor

There are many variables involved in taking a professional product shot. While many of them are technical in nature like the camera settings, lighting and so forth, some are simple things that people forget. When shooting product, keep these basic ideas in mind:

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Describing Your Products with Video

Fri, 10/04/2015 - 10:04AM -- Zenobia Noor

When it comes to online sales and customer conversion, connecting with your potential customers is the most important element.  You need to provide the customer with what they are looking, and what better way than to do it with their eyes by using video.

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Google Analytics for eCommerce—What Key Features of eCommerce Business You Need to Know

Fri, 27/03/2015 - 11:03AM -- Zenobia Noor

Through Google analytics, sites are able to have detailed statistics of their site’s traffic as well as traffic sources and then measure its conversations and sales. It is the most used website statistic service because it is very useful when tracking visitors of websites from all referrers, which include search engines, direct visits, referring sites and social networks. Apart from that, Google Analytics is also able to track email marketing, displays of advertising, pay-per-click networks and even links within PDF documents.

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3 Important Steps For Starting Your Ecommerce Site

Tue, 17/03/2015 - 6:03AM -- Zenobia Noor

There are so many businesses starting up and trying to make in the online retail and eCommerce space.  Many believe that to be successful you need a lot of money and a heavy advertising budget.  This is not true!  Though it is harder to be successful right from the start, we still think you can make it can happen. You need to be organized with the right resources and be sure you are prepared for what you are getting yourself into.  In honor of National Start Your Own Business Month, we came up with the below recommendations for you to follow before you decide to take the plunge.In honor of National Start Your Own Business Month, we came up with the below recommendations for you to follow before you decide to take the plunge.

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What is DPI?

Fri, 13/03/2015 - 7:03AM -- Samuel Shearer

At Ortery Technologies, we have come across many customers who misunderstand DPI.  Specifically, they get it mixed up with image resolution and how it is related to printing a digital image. Today we would like to shed some light on this and hopefully make the relationships between these terms clearer.

DPI stands for 'dots per inch'. This terminology is from the time of dot matrix printers and literally means how many dots will be placed on the paper per inch. So, essentially it is print resolution. 

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Macro Photography Can Make the Sale

Wed, 04/03/2015 - 6:03AM -- Zenobia Noor

Macro photography is an extremely close up photo, usually of very small object, in which an object in the photograph is made to look larger than life size.  At Ortery Technologies, we often see our clients use our solutions to show immense details of their products.  This ranges from jewelry pieces, gemstones, forensic science samples, product evaluation, food, and small electrical or technical items.

For large objects and items where the minute details are not critical to an e-commerce sale, companies can create excellent product shots with a stock lens. The camera is able to record a sharp image by adjusting the lens to sensor distance to attain precise focus.  Essentially, the lens is positioned at a minimum lens to sensor distance, then to capture sharp images of up close objects the lens-to-sensor distance is increased.  In macro photography, a macro lens is used to obtain sharp images of small objects by positioning the camera very close to the object and dramatically increasing the lens to sensor distance.

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All the Steps for Product Photography

Tue, 24/02/2015 - 6:02AM -- Zenobia Noor

Let's face it, product photography is not a fun task however it is critical to any business who wishes to communicate physical products online. Not only is product photography tedious, it demands countless man hours - typically from a highly - wage employee who has enough knowledge of photography and the important variables required to obtain a professional quality result.
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