Macro photography is an extremely close up photo, usually of very small object, in which an object in the photograph is made to look larger than life size. At Ortery Technologies, we often see our clients use our solutions to show immense details of their products. This ranges from jewelry pieces, gemstones, forensic science samples, product evaluation, food, and small electrical or technical items.
For large objects and items where the minute details are not critical to an e-commerce sale, companies can create excellent product shots with a stock lens. The camera is able to record a sharp image by adjusting the lens to sensor distance to attain precise focus. Essentially, the lens is positioned at a minimum lens to sensor distance, then to capture sharp images of up close objects the lens-to-sensor distance is increased. In macro photography, a macro lens is used to obtain sharp images of small objects by positioning the camera very close to the object and dramatically increasing the lens to sensor distance.