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Ortery Blog

Google Analytics for eCommerce—What Key Features of eCommerce Business You Need to Know

Fri, 27/03/2015 - 11:03AM -- Zenobia Noor

Through Google analytics, sites are able to have detailed statistics of their site’s traffic as well as traffic sources and then measure its conversations and sales. It is the most used website statistic service because it is very useful when tracking visitors of websites from all referrers, which include search engines, direct visits, referring sites and social networks. Apart from that, Google Analytics is also able to track email marketing, displays of advertising, pay-per-click networks and even links within PDF documents.

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3 Important Steps For Starting Your Ecommerce Site

Tue, 17/03/2015 - 06:03AM -- Zenobia Noor

There are so many businesses starting up and trying to make in the online retail and eCommerce space.  Many believe that to be successful you need a lot of money and a heavy advertising budget.  This is not true!  Though it is harder to be successful right from the start, we still think you can make it can happen. You need to be organized with the right resources and be sure you are prepared for what you are getting yourself into.  In honor of National Start Your Own Business Month, we came up with the below recommendations for you to follow before you decide to take the plunge.In honor of National Start Your Own Business Month, we came up with the below recommendations for you to follow before you decide to take the plunge.

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What is DPI?

Fri, 13/03/2015 - 07:03AM -- Samuel Shearer

At Ortery Technologies, we have come across many customers who misunderstand DPI.  Specifically, they get it mixed up with image resolution and how it is related to printing a digital image. Today we would like to shed some light on this and hopefully make the relationships between these terms clearer.

DPI stands for 'dots per inch'. This terminology is from the time of dot matrix printers and literally means how many dots will be placed on the paper per inch. So, essentially it is print resolution. 

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Macro Photography Can Make the Sale

Wed, 04/03/2015 - 06:03AM -- Zenobia Noor

Macro photography is an extremely close up photo, usually of very small object, in which an object in the photograph is made to look larger than life size.  At Ortery Technologies, we often see our clients use our solutions to show immense details of their products.  This ranges from jewelry pieces, gemstones, forensic science samples, product evaluation, food, and small electrical or technical items.

For large objects and items where the minute details are not critical to an e-commerce sale, companies can create excellent product shots with a stock lens. The camera is able to record a sharp image by adjusting the lens to sensor distance to attain precise focus.  Essentially, the lens is positioned at a minimum lens to sensor distance, then to capture sharp images of up close objects the lens-to-sensor distance is increased.  In macro photography, a macro lens is used to obtain sharp images of small objects by positioning the camera very close to the object and dramatically increasing the lens to sensor distance.

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All the Steps for Product Photography

Tue, 24/02/2015 - 06:02AM -- Zenobia Noor

Let's face it, product photography is not a fun task however it is critical to any business who wishes to communicate physical products online. Not only is product photography tedious, it demands countless man hours - typically from a highly - wage employee who has enough knowledge of photography and the important variables required to obtain a professional quality result.
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Keeping Your Ecommerce Images Organized

Thu, 19/02/2015 - 06:02AM -- Zenobia Noor


Was getting organized a new year resolution for you?  It felt so great when you cleaned out your closet and could actually find what you were looking for.  That feeling probably led you to continue that process in other places in your life, making your daily tasks have a better workflow.  This very concept applies to your photo inventory.  Ecommerce retailer and distributor depend on their photos to communicate their product.  Staying organized is really important to save time, money, and resources.  It is a simple change that makes such a difference.  Here are 3 steps add to your workflow that Ortery Technologies recommends you take.
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Ortery Shares Canon's New Product Announcement

Mon, 16/02/2015 - 06:02AM -- Zenobia Noor

Ortery Technologies has had a long standing relationship with Canon Cameras.  Over the years, we have been very impressed with their innovation and dedication to the photographer’s needs.  As technology has advanced so have they.  They have one of the world's most comprehensive selections of camera and lenses to capture amazing stills and stunning video with incredible clarity and brilliant colors.

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4 Variables to Optimize 360 Product Animations for eCommerce

Thu, 12/02/2015 - 06:02AM -- Zenobia Noor

A frequently asked question at Ortery Technologies is commonly for those clients that are in eCommerce and use 360 product animations, "How many photos should I take to create a good 360 product animation?" We answer by saying, "The goal is to create a 360 product animation that rotates smoothly and downloads fast." To do so, four variables need to be considered and balanced:

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Make Your Jewlery Photography Look and Feel Beautiful

Mon, 09/02/2015 - 06:02PM -- Zenobia Noor


Product photography should be the number one or at least high up on your list when it comes to running your jewelry business. As a jewelry retailer or reseller, you make jewelry look and feel beautiful.  Yet, how can you accomplish that with just a picture?  Without shoppers being able to touch and handle your items, your product pictures need to be the best they can be to give them that experience.

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5 Reasons Why Businesses Need 360 Product Photography

Wed, 04/02/2015 - 06:02AM -- Zenobia Noor

Customers want to see as many pictures of a product as they can before committing to a purchase online. 360 product photography is the latest trend in web and eCommerce imaging. According to Adobe’s “What Shoppers Want Study,” 91 percent of medium to heavy online shoppers say 360-degree photography is a must-have. Here is a list of 5 top reasons why Ortery thinks you need 360 product photography for your eCommerce business:
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