There are many variables involved in taking a professional product shot. While many of them are technical in nature like the camera settings, lighting and so forth, some are simple things that people forget. When shooting product, keep these basic ideas in mind:
When it comes to online sales and customer conversion, connecting with your potential customers is the most important element. You need to provide the customer with what they are looking, and what better way than to do it with their eyes by using video.
Through Google analytics, sites are able to have detailed statistics of their site’s traffic as well as traffic sources and then measure its conversations and sales. It is the most used website statistic service because it is very useful when tracking visitors of websites from all referrers, which include search engines, direct visits, referring sites and social networks. Apart from that, Google Analytics is also able to track email marketing, displays of advertising, pay-per-click networks and even links within PDF documents.
There are so many businesses starting up and trying to make in the online retail and eCommerce space. Many believe that to be successful you need a lot of money and a heavy advertising budget. This is not true! Though it is harder to be successful right from the start, we still think you can make it can happen. You need to be organized with the right resources and be sure you are prepared for what you are getting yourself into. In honor of National Start Your Own Business Month, we came up with the below recommendations for you to follow before you decide to take the plunge.In honor of National Start Your Own Business Month, we came up with the below recommendations for you to follow before you decide to take the plunge.
At Ortery Technologies, we have come across many customers who misunderstand DPI. Specifically, they get it mixed up with image resolution and how it is related to printing a digital image. Today we would like to shed some light on this and hopefully make the relationships between these terms clearer.
DPI stands for 'dots per inch'. This terminology is from the time of dot matrix printers and literally means how many dots will be placed on the paper per inch. So, essentially it is print resolution.
Macro photography is an extremely close up photo, usually of very small object, in which an object in the photograph is made to look larger than life size. At Ortery Technologies, we often see our clients use our solutions to show immense details of their products. This ranges from jewelry pieces, gemstones, forensic science samples, product evaluation, food, and small electrical or technical items.
For large objects and items where the minute details are not critical to an e-commerce sale, companies can create excellent product shots with a stock lens. The camera is able to record a sharp image by adjusting the lens to sensor distance to attain precise focus. Essentially, the lens is positioned at a minimum lens to sensor distance, then to capture sharp images of up close objects the lens-to-sensor distance is increased. In macro photography, a macro lens is used to obtain sharp images of small objects by positioning the camera very close to the object and dramatically increasing the lens to sensor distance.
Ortery Technologies has had a long standing relationship with Canon Cameras. Over the years, we have been very impressed with their innovation and dedication to the photographer’s needs. As technology has advanced so have they. They have one of the world's most comprehensive selections of camera and lenses to capture amazing stills and stunning video with incredible clarity and brilliant colors.
A frequently asked question at Ortery Technologies is commonly for those clients that are in eCommerce and use 360 product animations, "How many photos should I take to create a good 360 product animation?" We answer by saying, "The goal is to create a 360 product animation that rotates smoothly and downloads fast." To do so, four variables need to be considered and balanced: